Events 2023

Luncheon 2-3-23 + Workshop - Steve Turner

Topic: Using Technology to Work Smarter, Not Harder

Special Event! Mr. Steve Turner is travelling from Chicago to join us in person to help us use technology in smarter, more effective ways. In addition to the regular luncheon presentation, Steve will be holding a paid workshop after the official MAC luncheon. Watch an introduction video by Steve

Attending the luncheon is the same cost as always and you will get an introduction to Steve’s Pillars of Productivity. Useful information by itself, but you can choose to attend the following 90 minute workshop after the luncheon for $69 for members and $99 for non-members.

It’s a great opportunity to learn some productivity tips and tricks from an excellent speaker and coach. Please welcome Steve back to MAC!

With a background in technology and over 35 year of business experience, Steve has shared technology and time management tools, techniques and tips with thousands of professionals across the world.  His speaking, training and coaching has helped many organizations increase their employees’ “Technology IQ” and supercharge their performance. Steve has worked with well over 150 manufacturing representative firms over the past fifteen years.  His proven ability to leverage technology (including apps, desktops, laptops and mobile devices) is of great value to anyone in need of greater sales, marketing and/or productivity results. Visit www.TurnerTimeManagement.com for our time-saving strategies.  TurnerTime is Technology Simplified & Optimized for YOU. 

Luncheon 4-7-23 - Michael Koory

Topic: Re-Energize Your Sales with the Hero’s Journey

Are you ready to transform your sales process and achieve greater success? Michael Koory will help us explore the power of the Hero’s Journey and how it can be applied to sales.

The Hero’s Journey is a powerful framework that has been used for centuries to tell captivating stories and inspire people to overcome obstacles and achieve their dreams. But did you know that it can also be used to enhance the sales process?

At its core, the Hero’s Journey is about transformation. It’s about taking the ordinary and making it extraordinary. It’s about finding the courage to step outside of our comfort zones and explore the unknown. And that’s exactly what sales is all about – taking a prospect from their current state to a better, transformed state.

But the sales process is not an easy journey. It requires a certain mindset – one of empathy, curiosity, and a willingness to listen. It requires us to understand the prospect’s needs and desires, and to provide them with the guidance and support they need to make a decision.

That’s where the guide comes in. In the sales process, the guide is the salesperson. They provide wisdom, guidance, and support, helping the prospect to navigate the challenges that lie ahead. They help the prospect to see their potential and the benefits of the product or service they are considering.

In our seminar, we will explore the Hero’s Journey in the context of sales. We will examine the different stages of the journey, from the initial call to the final sale, and the post-sale follow-up. We will discuss the mindset that is required to be an effective salesperson, and the role that the guide plays in helping prospects to make a decision.

So if you’re ready to transform your sales process and achieve greater success, join us for our upcoming seminar. We guarantee that you will come away with a new perspective on sales, and the tools you need to be an effective guide on your prospect’s Hero’s Journey.

Mr. Michael Koory | LinkedIn Profile
www.bluesalesfly.com 

Luncheon 9-1-23 - Kevin McGrew

Topic: Demystifying Marketing: A Practical Guide for Manufacturers’ Reps

We are thrilled to introduce our esteemed speaker, Kevin McGrew, who will be sharing his expertise on the topic of “Demystifying Marketing: A Practical Guide for Manufacturers’ Reps.” Kevin is a dynamic entrepreneur with a deep-rooted passion for marketing strategies that resonate within the manufacturing industry. As the CEO and Chief Strategist of Everzocial, a leading full-service digital marketing agency located right here in Cincinnati, Kevin brings a wealth of knowledge to the table.

With decades of experience in the realms of both business and marketing, Kevin’s journey has been marked by a commitment to bridging the gap between complex marketing concepts and actionable strategies. His ability to simplify intricate marketing tactics has made him a sought-after voice in the industry. 

Everzocial, under Kevin’s leadership, has established itself as a driving force in the digital marketing landscape, providing tailored solutions that empower businesses to connect, engage, and thrive. Kevin’s insights into how marketing can be harnessed by manufacturers’ reps to enhance their presence and growth are invaluable.

Drawing on his multifaceted career, which includes spearheading successful ventures such as TechTrack Solutions Inc. and Sherlock Online, Kevin offers a unique perspective on how marketing can be leveraged to create thought leaders within the manufacturing domain. 

Through his presentation, Kevin will guide us through the fundamental aspects of marketing, shedding light on how manufacturers’ reps can navigate this landscape with confidence. His knack for translating intricate strategies into actionable steps will undoubtedly equip our members with practical tools to elevate their businesses.

We invite you to join us in welcoming Kevin McGrew as he delves into the world of marketing, providing insights that are not only informative but transformative. Be prepared to gain a comprehensive understanding of how marketing can be a catalyst for growth, and how you, as manufacturers’ reps, can embrace it to your advantage.

Please join us for this enlightening session and take away actionable strategies to demystify marketing in your journey as manufacturers’ reps.

Everzocial is a full service digital marketing agency specializing in web design, SEO , PPC, and social media marketing to grow your business and your revenue. We’re different because we apply the techniques of internet advertising through a creative lens that’s rooted in our experience in traditional advertising. And since we’re not just one type of specialist, but many types of specialists – all under one roof – you can be confident that you’ll get an approach tailored to exactly what you need for your business. 

Kevin McGrew | CEO
www.everzocial.com 

Luncheon 11-3-23 - Charles Cohon and Dan Beederman

Topic: Rep Succession Planning – Why It is so Important For Reps and Their Manufacturers?

What Reps need to know about Succession Planning:
• Should I recruit and hire my successor or merge with another rep firm?
• How do I set a valuation for my rep firm?
• How do I structure the sale or acquisition?
• What if you are not yet ready to sell or bring on new owners?
What Manufacturers who sell through reps need to know about their Rep’s Succession Plans:
• Do my Reps have a Succession Plan to let their firms continue to serve my needs when the current owner retires?
• Am I at risk of abruptly needing to recruit, interview, evaluate and train a replacement rep firm?
• How do I tell my reps who don’t have Succession Plans that our relationship may be at risk if they don’t have long-term plans to protect my company’s sales in their territories?

Charles Cohon is CEO and President of the Manufacturers’ Agents National Association (MANA). He has been an invited speaker at Harvard Business School on salesforce outsourcing, https://youtu.be/YjVwKA3n1xw, and is a frequent speaker at industry trade events and conferences. Cohon earned an MBA with honors and concentrations in strategic management and entrepreneurship from the University of Chicago Booth School of Business and was the founder and owner of a very successful Illinois manufacturers’ representative firm for nearly 30 years before joining MANA.  

Daniel E. Beederman is MANA’s legal counsel. He is a partner in Schoenberg Finkel Beederman Bell Glazer LLC, a full-service business law firm in Chicago. Beederman and his firm also serve as legal counsel to the Electronic Representatives Association (ERA), Association of Independent Manufacturers’/Representatives, Inc. (AIM/R), and other associations whose members are independent sales representatives and the companies that use them. For over 35 years, Beederman has counseled independent sales representatives on matters unique to their profession, including commission-collection disputes and litigation, as well as reviewing and revising sales representative agreements, and succession planning.